Why it matters
In a real store, someone notices. Online, nobody does.
About 7 in 10 online carts never reach an order.1 The top reasons are surprise costs, slow delivery and doubts about the store,2 and a store can answer each of those on the page. Follow-up email only starts once a shopper has typed an email.3
~70%of online carts are left without an orderBaymard, 2025
40%of those who left said extra costs were too highBaymard
20%said delivery was too slowBaymard
Floq helps while they're still deciding. Keep your email flows for whoever leaves; they work.4